Roll servvian. December 26, 2024 Share: Facebook X Roll or Rolling: A painting technique where a roller is used to apply paint, stain, or finishes to large, flat surfaces quickly and evenly. It is commonly used by painting contractors for efficient coverage on walls, ceilings, and other broad areas. Related Articles: How to estimate interior paint jobsSquare foot estimates for painting wallsPainting Estimate Tutorial 10′ x 10′ Bedroom Ceiling & Walls Using Production Rates